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Black Point Agency

Performance marketing · Bucharest · Since 2014

Paid media that pays back.

We engineer Google, Meta, TikTok and LinkedIn campaigns around the metric your business actually grows on. A decade of data, modern creative, zero black-box reporting.

Currently onboarding 2 new accounts for Q3
Google AdsMetaTikTokLinkedInYouTubeMicrosoft AdsRedditX / TwitterProgrammaticGA4LookerGTM SSGoogle AdsMetaTikTokLinkedInYouTubeMicrosoft AdsRedditX / TwitterProgrammaticGA4LookerGTM SS

Numbers, not narratives

A decade of campaigns, audited and shipped.

0+
Active clients
Across 10 countries
0/mo
Conversions delivered
Tracked & attributed
0yrs
Compounded experience
Since 2014
0+
Accounts managed
Search · Social · Display

What we run

Five tightly-scoped services. One outcome.

01

Paid Search

Google & Microsoft Ads built around incremental revenue, not vanity clicks. Bid strategies, query mining, and feed work that compound month over month.

  • Search · PMax · Demand Gen
  • Negative-keyword hygiene
  • Smart bidding tuned to margin
02

Display & Paid Social

Meta, TikTok, LinkedIn and programmatic display, optimized daily against ROAS or qualified-lead targets. Creative variants tested to fatigue thresholds.

  • Meta · TikTok · LinkedIn
  • Creative testing matrix
  • Audience modelling on first-party data
03

Analytics & Attribution

GA4, server-side tagging, and dashboards that map ad spend to pipeline. We instrument first, optimize second.

  • GA4 · GTM Server-side
  • Conversion API & CAPI
  • Looker / Looker Studio dashboards
04

Creative & Brand Design

Ad creative built for the platform it runs on — static, motion, and short-form video that respects the feed and the brand.

  • Ad systems & templates
  • Motion & short-form video
  • Landing-page design
05

Social Media Management

Editorial calendars, community work, and content that keeps the brand earned-media-relevant between paid pushes.

  • Content & community
  • Engagement-rate audits
  • Always-on growth playbook

The way we run accounts

Four principles. Repeatable. Audited every quarter.

  1. Performance

    Every engagement starts with a number worth chasing. We define the metric that matters, then move it.

  2. Innovation

    We test what's launching this week, not what worked in 2019. Beta features, new formats, fresh placements.

  3. Experience

    10,000+ campaigns shipped. Pattern recognition you cannot fake — only earn.

  4. Communication

    Weekly written updates. Slack-fast when it matters. No black-box reporting, ever.

Why teams pick us

Senior operators.
Honest reporting. Compounding output.

We replaced agencies for 75+ companies across 10 countries. The pattern is always the same — clarity, ownership, and a number worth chasing.

  • 01

    Senior, in-house

    Every account is run by the people who pitched it. No junior hand-offs, no offshored ad ops.

  • 02

    Performance, not theatre

    We optimize for revenue and pipeline. Reports show the line that ties spend to outcome — nothing else.

  • 03

    Transparent by default

    Your ad accounts, your data, your dashboards. We show our work and you keep everything when you leave.

  • 04

    Built for compounding

    Creative systems, feed structure, and measurement set up so month two beats month one.

Start a project

Let’s pressure-test your funnel.

Send the brief. We reply within one business day with a free audit and a 90-day plan you can take anywhere.

Hours
Mon–Fri · 09:00–18:00 EET
Studio
Bucharest · Sector 3, Romania

We reply within 1 business day.