LEGAL · COOKIES
Cookie Policy
Last updated: 07.05.2026
Introduction
The website blackpointagency.com is operated by BLACK POINT AGENCY S.R.L., a Romanian limited liability company headquartered at București, Sector 3, Strada Zizin, Nr. 8, Ap. 55, România, registered with the Romanian Trade Registry under no. J40/3087/18.02.2022, fiscal code (CUI) 45669375, EU unique identifier (EUID) ROONRC.J40/3087/2022.
This page explains what cookies are and how we use them on this site. For any question, write to office@blackpointagency.com.
What is a cookie?
A cookie (also called a browser cookie or HTTP cookie) is a small text file made up of letters and numbers that gets stored on your computer, mobile device or any other terminal you use to access the web.
Cookies are passive — they don’t contain software, viruses or spyware. A cookie has two parts: a name and a value. They’re managed by web servers and only the server that issued a cookie can read it back.
Categories of cookies
By lifetime
- Session cookies — stored temporarily; cleared as soon as you leave the site or close the browser.
- Persistent cookies — stored on disk for a predefined lifetime, including third-party cookies set by other domains we work with.
By origin
- First-party cookies — set by Black Point Agency on this domain.
- Third-party cookies — set by partners (analytics, ad networks). These vendors have their own privacy policies and we require them to comply with applicable law.
By purpose
- Strictly necessary — required for the site to work.
- Measurement & analytics — to understand traffic and improve performance.
- Marketing — for retargeting and ad measurement.
How we use cookies on this site
Visiting this site may set cookies for: site performance, traffic analytics, geo-targeting, marketing-campaign measurement and relevant advertising. Cookies may come from external providers including Google, Meta, TikTok, LinkedIn, Microsoft and other partners in our ad-tech stack.
Performance cookies
Remember your site preferences so you don’t have to re-enter them on every visit (display settings, for example).
Analytics cookies
Let us count unique visitors and measure how often pages are viewed. Aggregate data only — we don’t identify individuals through these cookies.
Advertising cookies
Tell us whether you’ve seen an ad, which one, and how long ago. Used to make the advertising you see more relevant.
Cookies in use
| Cookie | Provider | Category | Lifetime |
|---|---|---|---|
| _ga | Google Analytics | Analytics | 2 years |
| _ga_* | Google Analytics 4 | Analytics | 2 years |
| _gid | Google Analytics | Analytics | 24 hours |
| _gcl_au | Google Ads | Marketing | 3 months |
| _fbp | Meta (Facebook) | Marketing | 3 months |
| _ttp | TikTok | Marketing | 13 months |
| li_sugr, lidc, bcookie | Marketing | up to 2 years | |
| MUID | Microsoft Ads | Marketing | 13 months |
Managing cookies
Every modern browser lets you change cookie behaviour from Settings / Preferences. You can block all cookies, only third-party cookies, or be notified before each new cookie is set.
- Google Chrome: Settings → Privacy and security → Cookies and other site data.
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data.
- Microsoft Edge: Settings → Cookies and site permissions.
- Safari: Preferences → Privacy.
To opt out of third-party advertising cookies industry-wide, use youronlinechoices.com.
Security & privacy
Cookies are not viruses. They’re plain text and cannot execute code or replicate over networks. That said, if your device or network is unsecured (e.g. open Wi-Fi), cookies can be intercepted. We recommend:
- Keeping your browser and OS up to date.
- Running a current antivirus / antispyware tool.
- On shared computers, configuring your browser to clear cookies on exit.
Personal data
Data captured through cookies is generally anonymous. Where cookies do process personal data, you have the rights set out in our Privacy Policy.
